Please note that Royal Mail currently classes perfumes, nail polishes, flammable liquids and aerosols as "hazardous materials" and will only accept a limited number of these per parcel.

The poppy appeal director, Andy Taylor-Whyte, said: “We want to encourage as many people as possible to get a poppy this year and show their gratitude and support to those in the armed forces whose service and sacrifice should never be forgotten.Gone is the green plastic stem and centre. The new poppy, which has been three years in development, has a centre embossed with “poppy appeal” and a leaf with a crease. It uses the red and green dyes made by expert craftspeople using a secret recipe of dyes only used for the Royal British Legion poppy.

Directions contains no peroxide, and is therefore best suited to use on light blonde or pre-lightened hair. We currently accept photos for Manic Panic, Adore, Herman’s Amazing, Stargazer, Directions, Crazy Color, and Headshot Hair Dyes. You do NOT have to buy the dyes from Beeunique, and can submit your special effects photos by using our Add Photo To Gallery form. La Riche Directions Poppy Red (88ml) is a stunning and user-friendly semi-permanent hair colour. The easy to follow instructions and simple application process help you create the ultimate look with ease. We’re so proud that this year, we have our new plastic-free poppy too, so that the public can wear this poignant symbol of Remembrance, with less impact on the environment. The Royal British Legion produces 170,000 poppies a day to meet the public demand. It worked with scientists at University College London to assess the environmental impact of the new poppy and ensure its sustainability. Their analysis revealed that the new poppy would reduce carbon emissions by 40% compared with the traditional poppy, the RBL said.,Since 1981, La Riche has established itself as one of the worlds leading Hair Dye brands. They have Pioneered bright and bold colours, unique shades and tones, and soft pastels, making them one of the most respected brands. Directions are made in England and loved all over the world. Directions Hair Dye Poppy Red has never been tested on animals and has a vegan formulation. Colours in the tub/bottle are not necessarily an indication of the final hair colour and the dyes can vary slightly between batches, therefore dye results cannot be guaranteed. Always try a strand & sensitivity test prior to use.

The colour shown is based on bleached hair and may not necessarily indicate the final colour which will depend on your base colour, hair type and porosity. For best results use on bleached or pre-lightened hair, although some shades may give a sheen or hint of colour to darker hair. Dye results may vary depending on hair type, hair porosity & base colour. Always follow manufacturer's instructions fully. Do not condition hair prior to use as this can smooth the hair follicle and act as a barrier on the hair. Always shake tub/bottle beforehand or use a mixing bowl to ensure colour pigments are well mixed.

Poppy Red

There have been more than 10 versions of the poppy since the first appeal in 1921. The original was adorned with red silk or cotton with a green stalk and a small banner that read “British Legion Remembrance Day” on one side and “Made by the women and children from the devastated areas of France” on the other. A British-made version created by Royal British Legion founder Earl Haig was also available with the words “Haig Fund” stamped in the middle. La Riche has also formulated a fantastic range of Shampoo's and Conditioners to help you get the most of your colour. The Pre Colour Shampoo will balance your hairs PH before dying whilst removing excess oils to ensure the best results from the Hair Colour. Whilst the Colour Care Shampoo and Conditioner have been developed to be kind to your hair and will ensure your colour lasts! Our Hair Dye FAQ section has lots of useful hints and tips on how to get the best from the type of hair dyes we sell. Here you can see instructions for use, clean-up tips, how to prolong the dye results and step by step guides on using different brands. We're proud to announce that our mailing bags are made from recycled polythene and are also recyclable, and our bubble wrap is made from recycled plastic and is completely recyclable. In 1987, the poppy regained its leaf after public demand and in 1994, the Haig Fund logo was replaced with “poppy appeal”.