The line-up is a vertiable Who’s Who, and includes… Olivier Polge, Alberto Morillas, Nathalie Lorson and Olivier Cresp.

I Am Not A Toy‘ perfume became an instant sell-out, drawing a queue which stretched round the Knightsbridge block. Scott delights in turning conventions on their head, and thus we see burger brands proudly emblazoned in patterns on sweatshirts, huge badges of retro-style, imediately recognisable advertising logos raised up to become iconic emblems in the fashion world. I forgot that I had this one, I don't like the name and I don't like the bottle it looks like Olive Oyl. It has more of a raw, 'don't mess with me' kind of approach, which would really suit a strong and determined woman. Delicate notes of osmanthus and white peony give away to an inviting accord of cedarwood, ambrox and white patchouli, in the dry-down.The fragrance inside’s as cheeky as her outfit: bright, bitter orange cooled with a kiss of raspberry, mandarin and blackcurrant sorbet, pink peony, jasmine petals and magnolia blossoms irresistibly tumbling to a soft woody base. Under Scott’s reigns, the brand pursued a theatrical and ironic take on fashion, launching perfumes in the shape of cleaning supplies, presenting over-the-top collections inspired by Marie Antoinette, collaborations with Barbie and incorporating altered versions of iconic logos such as McDonalds. Since the eighties, Moschino has been known as a brand that dares to explore new grounds of fashion.

The brand soon became a star in the Italian and international fashion spheres, presenting their collections in runway shows and fashion shoots with renowned magazines. Together they create such an unusual yet classy scent, which is not too spicy nor too bitter or sour. You remove the teddy’s head to reveal the spray – and enjoy citrusy woody-floral top notes of juniper, mandarin, bergamot and spicy cardamom.

Moschino keeps pushing the boundaries of conventional fashion, turning towards camp-themed fashion shows that often pay tribute to artistic movements or personas, pop-culture phenomena and the Moschino legacy itself. The brand was founded in 1983 by the late Franco Moschino (1950–1994), immediately standing out due to their eccentric, vibrant designs.

I will admit that this fragrance will probably not capture you instantaneously, instead it will grow on you and develop into a scent that is truly difficult to resist. Violet, hawthorn petals and lavender come together in its floral heart, and as the fragrance is skin-warmed, the base elements of cedarwood, sandalwood and vanilla beans develop a very huggable warmth. With time, Moschino has added different lines to their brand, such as Moschino Cheap and Chic, a secondary, more budget-friendly line for women, as well as Love Moschino, a mixed line for men and women that toys even more with positivity and playfulness in fashion.If you're a regular user, please take a break, explore our other interesting content, and come back later. The dry down is the white strange muskiness ready to attack in a while the sweet/violet/cyclamen kind of floral central burst and to lead the aroma towards a cloying vanillic kind of floral soapiness.

In October 2013, Jeremy Scott became Creative Director of Moschino, showing his first collection in the Autumn of 2014. After collaborating with Italian fashion house Versace as an illustrator, the Istituto Marangoni graduate started with his own namesake brand. It follows, then, that Scott is the chap responsible for putting fragrance in traning shoe shaped bottles, inside teddy bears and even cleaning fluid type containers that might look more at home under the kitchen sink than on your dressing table. Through our longstanding contacts in the world of perfume – perfumers, bottle designers, brand creators, the fashion designers who have their names on some of the world’s bestselling scents – we have our finger on the pulse-point of everything that’s happening – and we are delighted to share it with you here. Fresh Couture uplifts with zesty mandarin and bergamot, before a raspberry juiciness and rich ylang ylang accord sweep in, adding intrigue.Some might argue there’s a tendency for some fragrance houses to take themselves a little too seriously at times, but that accusation could surely never be levelled at Moschino! If that’s not enough to make you smile, the advertising campaign featured legendary supermodel Linda Evangelista in the role of most glamorous cleaning lady, ever. Featuring zesty pink grapefruit with succulent blackcurrant, floral notes of lily of the Valley, pomegranate, rose and pink hyacinth float cheekily atop a softly musky base that begs to be nuzzled. Their luxury ready-to-wear apparel is characterized by bold colors and prints is frequently subject of discussion in the fashion world. The musk certainly dominates the drydown, however I don't see this as being this fragrance's downfall.