We’ve been hearing for years that Vitamin C is the best anti-aging ingredient. It’s a potent antioxidant that protects the skin from free radicals, the unstable molecules that contribute to the formation of premature wrinkles and fine lines on the skin.

Bye Bye Foundation is marketed by a company called IT Cosmetics. The brand was co-founded by Jamie Kern Lima, a former news anchor who suffers from rosacea and hyperpigmentation issues. According to Ms. Lima, one of the biggest challenges she faced as a newswoman was all the time she had to spend doing make-up, to cover all of her skin imperfections before tapings. Vitamin C also helps fade dark spots, evens out skin tone, and increases radiance. As if that wasn’t enough, research suggests that when vitamin C is applied to the skin, it significantly reverses aging-related structural changes by influencing collagen and elastin synthesis. Here’s a closer look at the active ingredients commonly used in the IT Cosmetics skincare products. Vitamin C, peptides, and retinol make up the core ingredients for the IT Cosmetics skincare line. These ingredients should all be part of your skincare routine. Your Skin But Better CC+ Cream with SPF 50 – This multitasking cream is a combination foundation, hydrating anti-aging serum and SPF 50 physical sunscreen.Skincare and makeup brands are often born out of necessity, or by accident. In the case of IT cosmetics founder Jamie Kern Lima, her story is firmly in the necessity camp. This former television anchor was often at work at midnight to prep for the morning news, and she needed a foundation that would be long lasting and cover up her rosacea- all under the harsh glare of studio lights and unforgiving HD television. Lima felt she couldn’t find a product that suited her needs, so she decided to create her own makeup. The result was Innovative Technology Cosmetics. A turning point for Lima was when she appeared on QVC in 2010 to demonstrate Bye Bye Under Eye, a concealer that some users also applied as a foundation. It covered so well that it could even cover tattoos. The product sold out in minutes. Every product from IT Cosmetics starts with skin-loving ingredients. From the famous {Confidence in a Cream} moisturiser – which is formulated with a rich blend of anti-ageing concentrate, niacinamide and hyaluronic acid – to the entire IT Cosmetics Your Skin But Better range, each product starts with dermatologist-developed active ingredients to better your skin with every wear. Both skin care and make up. IT Cosmetics Confidence in a Cleanser Skin-Transforming Hydrating Cleansing Serum is a combination of a cleanser and a serum in one product. It is a one-step skin care solution that is said to gently cleanse and moisturize while leaving your skin feeling soft, refreshed and perfectly balanced. There are several gentle cleansing agents in this product, including disodium cocoamphodiacetate, PEG-7 glyceryl cocoate, cocamidopropyl betaine, and coco-glucoside. These ingredients work by attracting and suspending oil, dirt, and other impurities that have accumulated on the skin and allowing them to be washed away. The chief complaint of people who were not fans said that the product caked on their skin or left dry patches. “Totally settled into my fine lines, and not a smooth even application, very streaky. I’ve tried, and returned so many of their products. I guess it’s just not a compatible brand for my skin.” Other users said it was too oily for their face- “Please don’t get this! It was such a waste of money. The coverage is awful, & all day my face has looked terribly oily.”

Retinol is the go-to anti-aging ingredient recommended by dermatologists and skin experts. It’s clinically proven to minimize the appearance of fine lines and wrinkles, improve uneven skin tone, restore skin firmness, and shrink the appearance of enlarged pores.

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As you age, your body’s production of collagen and elastin slows down. These two proteins are responsible for your skin’s structural support. As a result, the skin loses its natural plumpness and smoothness.

In our opinion, IT Cosmetics products are worth the money, but there are other brands that deliver greater value. Discover the beauty brand everyone is talking about with {IT Cosmetics} at Cult Beauty. Pairing kind-to-skin active ingredients with formulas that serve up beautifully flawless complexions, IT Cosmetics is a brand designed to give you maximum confidence every day. Founded by the ex-TV anchor, Jamie Kern Lima, IT Cosmetics was created to offer lightweight butfull-coverage make up that’s as good for your skin as it looks. Infused with dermatologist-developed skin care, the make up range includes {foundations} and {CC creams} that work to combat your skin concerns while giving you instantly perfect skin that restores your confidence and lets you shine. IT Cosmetics is a relatively new brand that sells a full range of skincare products as well as makeup. The products were created with plastic surgeons and dermatologists. The skincare line includes IT Cosmetics moisturizers, primers, eye creams and serums. The makeup collection is more comprehensive, including foundation, bronzer, concealer and powder. For eyes, there is eyeshadow and eyeliner, as well as a full range of lip and brow products as well as IT Cosmetics brushes.Confidence in a Cream Moisturizer – Designed for all skin types, this cream is formulated to hydrate skin and plump up fine lines while improving the appearance of pores and discoloration for a more even skin tone. Introducing It Cosmetics: solutions that are not only complexion-enhancing but problem-solving, too. The American brand was founded in 2008 by Jamie Kern Lima, a news anchor who found herself frustrated with common beauty concerns such as sparse brows and sensitive skin. Unable to source effective products on the market, she decided to make her own, and so IT Cosmetics was born.

Bye Bye Pores Primer – Apply this oil free primer to create a smooth canvas for applying foundation. It is meant to neutralize skin tone. Is IT Cosmetics Cruelty Free? Vlogger KathleenLights tried out the Bye Bye Foundation cream and said it was dewy and provided great coverage, and liked that it didn’t cake around her mouth and nostrils. She recommended applying a primer first as she thought the product settled into her face, and noted that the foundation didn’t last all day – she said it lasted for about five hours.

Bye Bye Pores Pressed – This finishing powder comes in just one shade and is designed to blur the appearance of pores and imperfections with Bye Bye Pores Optical Blurring Technology. It is also available as a bronzer. Although IT Cosmetics is most well known for their makeup, over the last several years, the brand has branched out to create some well-formulated skin care that focuses mainly on anti-aging skin concerns and related issues. One of their most targeted formulations is the It Cosmetics Secret Sauce. The brand refers to this product as a clinically advanced miraculous anti-aging moisturizer that features a number of key active ingredients. This includes vitamin C, peptides, hydrolyzed collagen, hyaluronic acid and licorice root extract. This ingredients help to boost radiance, improve hydration, smooth the skin and diminish the appearance of fine lines, wrinkles and uneven skin tone. This product also contains their Drop of Light technology that features diamond powder and bioluminescence to immediately boost radiance and deliver a dewy, healthy glow. Due to these ingredients and technologies, this product works immediately, as well as over time to improve the appearance of the skin. It’s in IT Cosmetics Hello Results Wrinkle-Reducing Daily Retinol Serum-in-Cream. Use retinoids at night. We recommend this retinoid oil serum . It contains Hydroxypinacolone Retinoate, an ingredient that provides similar benefits with less irritation. What Is IT Cosmetics? It Cosmetics is best known for its full coverage foundations but the company also sells skincare products. Here’s a closer look at the IT Cosmetics product line. You’ll find the Bye Bye range, including {Bye Bye Under Eye Concealer} and {Bye Bye Pores Pressed Powder} that are designed to smooth and perfect pores and imperfections while also including antioxidants and collagen to work with your skin for smoothness, elasticity and a brighter, more vibrant complexion. And don’t forget the IT Cosmetics {brushes}, designed to help you apply your make up in the smoothest, most natural way possible.