Thinking With Type 2nd Ed: A Critical Guide for Designers, Writers, Editors, & Students (Design Briefs)

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Citizen First Designer Second by Rejane Dal Bello 13. Designing Graphic Props for Filmmaking by Annie Atkins

Here are some helpful tips and best practices for designing with type (the art of arranging type). While these best practices are appropriate in most situations, it’s important that you always consider the cultural context of your user. Anthony Metivier has taught as a professor, is the creator of the acclaimed Magnetic Memory Method and the author behind a dozen bestselling books on the topic of memory and language learning… Read More This is a rewarding and recommendable guide, all the more so because of Lupton’s gifts as an educator and critic. Her expositional style is sophisticated yet approachable, and her analyses refuse to take anything for granted. By taking apart even the oldest of typographic conventions, Lupton casts them in a new light, bridging the gap between type’s long-standing traditions and its newest, most up-to-date practices. Thinking With Type is fun for the eyes and for the most part a good primer on multiple aspects of working with words, but it stumbles hard in few place, making factually incorrect assertions or offering dubious advice. The most flagrant errors are concentrated in the content new to the expanded second edition, so finding a first edition may be advisable. I do LIKE "brute fact of cognition". I'm going to save it and use it somewhere crucial. And this stuff about the transition from "reader" to "user" -- I was reading this on the train and just delighting in the concept provocation. "The reader, having toppled the author's seat of power during the twentieth century" (that's the Derrida stuff) "now ails and lags, replaced by the dominant subjects of our own era: the user, a figure whose scant attention is our most coveted commodity. Do not squander it."Edward de Bono is widely considered one of the leaders in the field of creative thinking. For him, it was a process of discovering solutions that are not obvious under normal circumstances.

It gave me secret satisfaction to find a number of proof-reading errors. Quite a few had got in. The typography of the book itself is fantastic. The punctuation is devastatingly accurate and so is the spacing. But some weird spelling escaped somebody's eagle eye. Perhaps it can be a side-line of a designer's eye which looks at the detail and the shapes but somewhere along the line the actual sense can get overlooked? Serif type classifications. 1 Old-Style: Garamond, 2 Transitional: Baskerville, 3 Modern: Bodoni, 4 Slab: Clarendon.Hi there. My name is Sandy Maguire and you might know me from my blog where I write about type-level programming in Haskell.

An Appendix offers a crash course in editing and proofreading, as practiced today, and some excellent free advice to boot. Critical thinking is about analyzing a number of factors. For example, you can think about the value of an idea and divide that from the form the idea takes. The first typeface you design is the hardest: this is a craft that takes years to master. But don't let that stop you. Designing your own typeface will make you appreciate letterforms more, and train your eye to analyse the suitability of a font family for any given typographic task - an asset for any graphic designer. Good by Design by Viction:workshop ltd. Image courtesy of Counterprint 21. Designing Type by Karen Cheng

Designers Bruce Willen and Nolen Strals examine classic design examples as well as exciting contemporary lettering of all stripes - from editorial illustrations to concert posters to radical conceptual alphabets. We believe in Open Access and the democratization of knowledge. Unfortunately, world class educational materials such as this article are normally hidden behind paywalls or in expensive textbooks. Plus, new eye-opening demonstrations of basic typography design with letters, helpful exercises, and dozens of additional illustrations. If you find it difficult to remember asking questions like that, consider using a memory wheel to help. Six: Convergent Thinking A serif is a stroke added to the beginning or end of one of the main strokes of a letter. A typeface with serifs is called a serif typeface. Serifs can be classified as Old-Style, Transitional, Modern and Slab.

Thinking with Type is to typography what Stephen Hawking's A Brief History of Time is to physics."—I Love Typography You can visualize this form of metacognition by thinking about digging holes. As de Bono points out, most people dig one hole and if they don’t find the answer they’re looking for, they dig another hole in a different location. Skip a weight; use multiple font weights within a typeface to differentiate text, so adding contrast between your headlines, body copy and call-to-actions. In some ways, divergent thinking is a lot like lateral thinking. In this case, it’s often best conducted in groups.In the third lesson, you’ll learn best practices for designing with type and how to effectively use type for communication. We’ll provide you with a basic understanding of the anatomy of type, type classifications, type styles and typographic terms. You’ll also learn practical tips for selecting a typeface, when to mix typefaces and how to talk type with fellow designers. In the “ Build Your Portfolio Project: Redesign,” you’ll find a series of fun exercises that build upon one another and cover the visual design topics discussed. If you want to complete these optional exercises, you will get hands-on experience with the methods you learn and in the process you’ll create a case study for your portfolio which you can show your future employer or freelance customers. However, everything to do with our modes of thought can be broken down into a smaller set of “thinking genres.”