Bigger is Better: Brands are supersizing beloved Christmas staples to create playful and shareable centrepieces – a savvy move, since 55% of Americans plan to spend Christmas with friends and family in 2022, compared to 47% in 2021 ( NPD Group, 2022). See British retailer Asda’s Giant Mince Pie – an oversized orange-zest-infused pastry filled with brandy- and port-soaked mincemeat. Elsewhere, New York-based confectionery company Nassau Candy has unveiled its Clever Candy Christmas Collection. While the Gingerbread House Candy Kit contains a selection of treats to decorate a gingerbread house, the Elf Activity Kit includes a range of sweets and five mischievous activities with humorous titles, like Elf Bubble Farts and Reindeer Poop.