This book provides a truly fresh perspective. It is intelligent, informative, and witty. Rolf Dobelli’s clear prose illuminates how we think.”

Calamity of Conformity - If you ever find yourself in a tight unanimous group, you must speak your mind, even if your team does not like it, even if it means risking expulsion from the warm nest.Instead, have a limited number of options that you evaluate well. And think about what you really want before you choose. To really get the most from The Art of Thinking Clearly, I think it’s important to consider which of the cognitive biases you read about negatively affect aspects your life and how you can stop them from doing so. Have you considered that bringing your prettiest friend to the club with you is why you don’t get any attention? By listing all the thinking errors under the sun the author wants to prepare us for unfortunate situations. To showcase what we can possibly do wrong and give us a different way to approach situations. That’s why I said earlier it can help you make fewer bad decisions and more good ones providing you do more than just read it.

If you want to break through these biases of scarcity and comparison, focus on the value of items. When you see something is 30% off or “only while supplies last,” think only about the costs and benefits of purchasing the item. Lesson 3: Too many options to choose from makes it hard to make choices. Dobelli uses examples taken directly from other sources, changes the names of characters and wording slightly, and uses them as if they were his own. Why not just quote from the original text? In The Art of Thinking Clearly , author Rolf Dobelli dives deep into many common psychological biases. With specific examples of these thought patterns, and ways to overcome them, this book is both entertaining and informative. No matter how smart you think you are, this will shed light on some of the weak points in your thinking and make you wiser.Iris Bohnet, Professor and Academic Dean Harvard Kennedy School, Director of the Harvard Decision Science Laboratory) Have you ever gone to a club with a much more attractive friend, looking to meet someone but instead striking out all evening? Why is this? Quite simply: your friend makes people find you less attractive than you actually are. The book is a database of brief explanations of occurrences. It is quite a light read but I personally don’t think it can help anybody with decision making. The book surfaces things that are already present in everybody’s mind and some of them even have recognized them without reading the book even but had it actually helped anyone in decision-making, I am still doubtful. Is more information really good for better decisions? You would like to believe, it is. As would I. But shouldn’t that depend on what that information is, and more. Is this new piece of information relevant to your thought-process and decision? Is the information a fact, or an attempt to influence your decision? Does the source of the information seem reliable? Presence of something is more noticeable and valued than its absence. e.g. presence of disease than its absence. OR getting off a plane and not noticing that it did not crash.

I recommend this book to everyone because all of us suffer from biases in some form or another, and it's nearly impossible to get rid of all of them. But we can be self-aware of them, and try to minimize their effects. A world-class thinker counts the 100 ways in which humans behave irrationally, showing us what we can do to recognize and minimize these “thinking errors” to make better decisions and have a better life Strategic misrepresentation: People lie in interviews. People will tell you what you want to hear to get the deal. Hell, people even lease sports cars to signal to others that they are successful. Everyone is trying to sound and look better than they really are. This is normal for us, humans. But this is something you need to consider when negotiating a deal. I can’t tell you what that would look like for you because I don’t know you, but I can show you some ways I used the book to help with one important part of my life: my photography and blogging.The book focuses on 99 fallacies of human thinking errors. The book is not about how to think rather how not to think. It is pretty interesting how we think and how much it is wrong. And the author points out ninety-nine wrong thinking and why they are wrong. The whole book is enriched with real-life examples that is we can relate to our life. Zeigarnik effect: To successfully run projects, even if you have more than one going on, you need to clear your head. The Zeigarnik effect explains that once we complete a task it gets erased from our memory. But while we’re on the task, we’re exhausted and worried. Listing what needs to get done can help. A good plan of action can be enough to keep your sanity and walk you through the steps without feeling overburdened. So, when facing a challenging project, outline the main things to do on a piece of paper or an app.