Primark, Smash + Tess, Alex + Ani, Cotton On, Burger King, JoyBird, Crocs, Pinkberry, Gap, NYX Cosmetics, Ruggable, Impala Skate... t he list goes on and on. In the film, too, pink is for everyone – including Ken. And although one movie – or one world-famous footballer wearing pink – is unlikely to singlehandedly change our perception of pink as a gendered colour, our fraught relationship with it might be shifting. "Shorthands and clichés are very powerful and it's difficult to escape them," says St Clair. "I think what is changing is there's a loosening of the idea that pink is a limiting colour and that pink means something lesser than blue. There's a power and a knowingness with the way that pink is used now. It's coming with a wink." The Power Of Pink: How The Barbie Movie Generated A Worldwide Craze, 1 Billion Dollars + Over 100 Brand Partnerships Aug 11, 2023 Dee Madigan, creative director of Campaign Edge, talked of the risk: " There's a real risk to some of that organic stuffbecause if the movie had been a bomb or people hated the marketing, people could use those assets to create bad memes...you lose control of the brand a bit." The absence of red would symbolize the removal of aggression, increased heart rate, fear, anger, and even the ability to act and make decisions. All of which was very true when it came to the world of Barbie ®.

The movie cost over 145 million dollars to make. For context, that's just as much if not more, than the biggest Marvel ® movies. We were able to easily see that Barbieland ® was a place of joy, play, and creativity. But it was also repetitive, fake, and without individuality. I've seen some of the biggest action movies in Hollywood get made - thanks to my Dad working with John Woo in the 1990s and early 2000s. Seeing the storyboards, budgeting, producing...actually making the movie happen. This remarkable transformation can be credited to the brilliance of the Barbie ® marketing campaign. It's estimated that dolls and stuffed toys will generate an estimated 55.7 billion worldwide this year - with the biggest markets being China, India, and the United States. But we won't see how much of that is Barbie ® revenue until the stats come out.

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There’s a whole range of Barbie Fashionistas and career dolls to explore too, encouraging real-world storytelling. Discover the widest range of Fashionista dolls to date, celebrating diversity with unique fashion dolls in a wide variety of skin tones, eye colours, hair colours and textures, body types and fashions. Or realise you could be anything with an exciting range of Barbie career dolls, from teachers, vets and doctors to Barbie pilot dolls and sports stars. Most importantly it’s, for us, it’s really a symbolism of empowerment. Barbie® is the original girl empowerment brand,” Culmone said. That's what's so powerfully interesting about Barbiecore ®. Perhaps the most powerful visual link between a brand and its color in history. Where people show their allegiance to a brand by wearing its color.

Pantone ® partnered with Barbie ®, releasing a doll in its signature pink in 2011with the colorDA1984. Through emotional connections, nostalgia, limited editions, influencer marketing and engaging experiences, Barbie ® has sparked a frenzy that continues to captivate the hearts of both young and adult fans, solidifying its position as a cultural icon and maintaining its enduring popularity. Set in yellow gold, the pendant features the Barbie logo, adorned with 1.2ct worth of round cut pink sapphires. We felt that it was important to use the original logo as it captures the spirit, aesthetic and iconography of Barbie.Not only is there excitement and joy at the new experiences, but all of us who grew up with Barbie ® are nostalgic and loving it! I felt uncomfortable, emotional (cried), humor (laughed), annoyed, confused, nostalgic. It was an emotional rollercoaster." They have sparked debates, conversations, and changes in societal attitudes, highlighting the interconnectedness of consumer products, media representation, and cultural values.

Every movie has movie posters, right? Normally, there's a pretty standard formula for creating one - but this was different too. Around this time, pink also emerged as a symbol of celebration, self-identification and pride in the LGBTQ+ community – who in the 1970s reclaimed the colour from its dark past in Nazi Germany, when pink triangles were used to identify gay prisoners in concentration camps. In the 1980s, the pink triangle became a sign of resistance, featuring on posters during the Aids crisis, and remains a powerful symbol in the queer community. The color pink is not only associated with Barbie ® but is used by various brands to market products to a female audience, contributing to discussions about commercialization and consumerism...What can bondpeople together for a cause, for a movie, for an idea, and how can one color be used to do it? This has led to discussions about the influence of media, including toys like Barbie ®, on individuals' self-perception and self-worth.

Barbie ®'s marketing campaign stands as a testament to the power of color psychology and its ability to shape perceptions, influence emotions and create cultural phenomena. And it proves that color is key to creativity, connection, conversion and a lasting emotional memory.

And we're including our mothers, daughters, aunts, nieces, and friends...our fathers, brothers, nephews, and sons might love it too, so we bring them in as well. We're going to break it down step by step - incorporating the history of the brand, the movie production itself, and the marketing budget that any studio would lose consciousness over. It's extremely clear that the people in the real world are represented by the "reality" of blue, and the "fantasy" world of Barbieland ® is known by its pink. This is why I was so excited to study this phenomenon. It's not just a brand. It's not just a movie. It's not just a cultural phenomenon. But it IS all tied together due to color. One color: pink.Barbie ®'s evolution has seen efforts to promote diversity and empowerment in a variety of ways in the past decade. According to Statistica, Barbie ® sales were stable at 1.275 billion in 2012, dipping slowly to 905.9 million in 2015 and steadily rising again to 1.679 billion in 2021. This has been the case throughout history, but in a different way. It started as a color reserved for boys, as it was derived from red. But here we were: myself and my reluctant but dedicated husband going to the local theatre at 11:10 am on a Friday. The theatre was about halfway filled with people wearing pink, ready to see the movie. A row of teenage girls in front of me in sequin pink skirts, headbands, and dresses. Two middle-aged women - one with a pink top and the other with her pink handbag in solidarity. As she expanded her resume, Barbie has had over 250 careers - including landing on the moon four years before Neil Armstrong. She also ran for President in 1992 - two decades before Hillary did.