New this year is the amazing Crystal Processor 4K which optimises and adapts what is on the screen for the best 4K picture and targeted sound. Percentage luminance drop at 20 degree vertical angle from the centre of the screen with 50% white output

Simply relax and enjoy all the content you love, with a 4K upscaling TV that adapts to give you the best 4K Ultra HD picture. But it doesn’t stop there. The sound adjusts to perfectly suit what you’re watching. A TV drama or the tennis, you’ll really feel part of the action.Enjoy your favourite movies and games on this Samsung 4K Ultra HD TV. With Auto Low Latency Mode and Motion XCELERATOR, your games will get a frame rate boost and won’t show any signs of low latency. Also, you can stream your Samsung smartphone device straight to your Samsung TV with a simple tap of your phone to your television.

Expressing over 1 billion colours on the 50" 4Kscreen, PurcColour, UHD Dimming, HDR10 + supporthelps to create true to life colours to enhance your viewing experience. See content exactly as the director intended with the UE50AU7100 offering premium quality viewing. While some colours look beautifully vivid on the 50AU8000, others, especially ‘nature’ greens, can look a touch subdued, resulting in bright HDR footage sometimes looking uneven and inconsistent. With some top-of-the-shop content on board (and Scorsese’s The Irishman via Netflix remains a revealing watch, even if the Samsung can’t handle the Dolby Vision element), the AU7100 proves a composed, detailed watch with plenty of pertinent observations to makes regarding skin-tone, skin-texture and the general facial condition of the film’s elderly cast. Colours are subtlety differentiated, with plenty of variation available where shadows, patterns and textures are concerned. Still not enough? Well, you can even complete important work with Remote Access, which lets you access your office PC remotely from your TV and use the large screen to multitask with ease.Lose yourself in crystal clear colour and clarity on the samsung>Samsung UE50AU7100 with PurColour, which improves the quality of any image, uncovers hidden details and helps show your content's true colours. Even the most expensive TVs tend to play it safe design-wise, so no one should really be expecting any out-there design flourishes where a mainstream model like the AU7100 is concerned. And sure enough, there aren’t any - which is undoubtedly a good thing. Max light output HDR (high dynamic range) while displaying a live scene and white square taking up 10% of the screen (measured in Nits) The 50AU8000 also excels with its upscaling of sub-4K content. It adds a seriously impressive amount of detail and sharpness to HD sources, producing much more ‘4K-like’ results than most affordable 4K TVs muster. What’s more, it delivers its excellent upscaling results without exaggerating noise or causing distracting side effects. Samsung Account required to access our network-based smart services and apps. If you choose not to log-in, you will only get connection to terrestrial TV (applicable to devices with tuners only) and external devices, e.g. via HDMI

With the Samsung UE50AU7100, everything you watch is upscaled to a stunning 4K. Watch every scene burst from the screen with Samsung HDR TV. High dynamic range uncovers all the finest details, even in dark and bright scenes. See all the details you’ve been missing on a crisp, clear Ultra HD picture - 4 times the resolution of Full HD. Motion looks reasonably natural too, once you’ve swapped the over-enthusiastic, noisy-looking Auto Picture Clarity setting for a calmer Custom mode where Judder Reduction is set to around three or four. There does seem to be a little more residual resolution loss in areas of fine detail during camera pans than we’d typically expect from a Samsung TV, but overall it’s still a good effort. Mirror your phone onto the big screen and enjoy your content in all its glory. Every process is lightening fast on this truly special TV thanks to a powerful quad core processor, making this UE50AU7100a joy to use.Here, too, the 50AU8000 flatters to deceive. At first listen it seems to produce a pleasingly wide soundstage, filled busily by lots of subtle detail. Certainly things feel more ‘hi-fi’ than you might typically expect from an affordable 50-inch TV. Percentage Luminance drop at 35 degree horizontal angle from the centre of the screen with 50% white output Tailored content recommendations - spend less time scrolling and more time watching with recommendations from Samsung TV Plus