Smells great, but it doesn't project at all on me and even if I spray 10 times, it lasts 30 min at best. Update: Now that I bought it and tested it for longer hours, I can say it's not a hint of citrus notes but rather sandalwood and musk. Blv lasted quite long enough for a delicate perfume as it is, and made me fell fresh showered and clean. They do become stronger in the drydown, but never does BLU lose its essentially aromatic quality, and the wood and the musk, like the flowers, adorn the aromatics, not the other way around.

A soapy, powdery spicy perfume that reminds me of a stylish person whith clean clothes and tidy hair.Bulgari BLU is a unique, subtle floral fragrance somewhat surprisingly anchored in aromatics, not musk or sandalwood, as one might have expected, at least from looking at the notes. but, very quickly, it becomes this mellow, almost soothing fragrance that could be well worn by the girl-next-door as well as her boy-next-door neighbor. I was almost reluctant to wear it due to that fact that it was Bulgari, but I had to come to see that I love it.

In my opinion it smells like the perfumer wanted to create a bar of soap made with YSL L’Homme’s top, with the semi-fresh spicy ginger, and surrounded by the base of a "lemonless" Chanel Allure Edition Blanche or even Frapin’s L’Humaniste with a creamy but dry/a bit sharp sandalwood/vanilla combo with a slightly wet, green aura added to it.What I love about Blv is that it is an effortless dance between deep/rich and refreshing/aquatic nuances.