Hey, what's that sound: Hello Kitty guitar". the Guardian. 18 May 2009 . Retrieved 7 December 2022.

a b "Hello Kitty isn't a cat!? We called Sanrio to find out!". 28 August 2014 . Retrieved 29 August 2014. Hello Kitty had two Japanese comic series serialized in Ribon, a shōjo manga magazine - Hello Kitty Doki (ran from May 2007 to April 2008) [57] and Hello Kitty Peace (released in June 2008). [58]The catchy, playful series theme song is performed by GRAMMY®-nominated singer/songwriter and Hello Kitty superfan Carly Rae Jepsen. The song and lyrics were written by Jared Faber, who created music for Captain Underpants and Teen Titans Go!. The series begins with six new episodes, with the remainder of the 52-episode series arriving throughout 2023. Hello Kitty's popularity in Japan peaked in the late 1990s when she was the country's top-grossing character. In 2002, Hello Kitty lost her place as the top-grossing character in Japan in the Character Databank popularity chart. In a 2010 survey, she was in third place behind Anpanman and Pikachu from Pokémon. [17] In 2010, The New York Times attributed the character's relative decline in Japan to her biography not being "compelling enough to draw many fans." The newspaper later wrote that analysts called the characterization "weak," [17] and that Hello Kitty not having a mouth has dampened her success as an animated TV character. [17] According to Character Databank, Hello Kitty was the third highest-grossing character in Japan as of 2013. [35] In 2019 and 2020, Character Databank ranked her fifth, and as of 2021 she was out of the top five. [36] [37] [38] a b c d e f g h i j k Tabuchi, Hiroko (14 May 2010). "In Search of Adorable, as Hello Kitty Gets Closer to Goodbye". The New York Times.

Originally, Hello Kitty was only marketed towards a child and preteen audience. In the 1990s, the target market for Hello Kitty was broadened to include teenagers and adults as a retro brand. [9] [15] Marketing to those who could not get Hello Kitty merchandise as children, and those who fondly remember items they had, Sanrio began selling Hello Kitty branded products such as purses and laptops. [9] [15] [17] The 1994–1996 Face series was the first to be designed specifically for mature consumers. [9] In 1976 Setsuko Yonekubo temporarily took over as lead designer for Hello Kitty, after Shimizu left Sanrio. In 1980 Yuko Yamaguchi became lead designer and has remained in charge since. [24] Yamaguchi has said that fashion, movies, and TV inspire her in creating new designs. New series involving Hello Kitty with different themed designs are released regularly, following current trends. [9] [17] In August 2018, Sanrio began streaming a CGI animated web series on YouTube. It features Hello Kitty talking to the camera about her life in the style of vlogging YouTubers. [26] [27] Gundam vs Hello Kitty (2019) [ edit ] Fans say goodbye to Hello Kitty as Johor theme park calls it a day". The Straits Times. January 2020. a b Martinez, Michael; Hurtado, Jaqueline (2 November 2014). "Hello Kitty turns 40, draws 25,000 fans to convention". CNN . Retrieved 27 January 2021.Loo, Egan (January 6, 2012). "AnimEigo Adds Growing Up With Hello Kitty Anime". Anime News Network . Retrieved June 30, 2020. Apron of Magic (2010, Arcade, iOS, Nintendo 3DS): An Arcade Card Game developed by Examu to commemorate the 50th Anniversary of Sanrio. The game features Hello Kitty and other notable Sanrio Characters. Who Are We- We are Andrew and Kirsty, Hello Kitty fans from the UK. Our store, Dizzy Pink, has been selling Hello Kitty items since 2004 and we try to provide the more unusual and retro items. A large number of our items you will not find anywhere else in the UK. Parker, Lyndsey (1 November 2014). "Yoshiki Debuts Official Hello Kitty Theme Song at Hello Kitty Con". Yahoo! . Retrieved 30 January 2016. Johnston, Chris (November 2006). "Hello Kitty Stump Village". Newtype USA. Vol.5, no.11. p.153. ISSN 1541-4817.

Sanrio Hello Kitty Town | Attractions in Puteri Harbour JB Malaysia". Puteri Harbour. Archived from the original on 18 December 2019 . Retrieved 27 April 2019. Anderson, Kirsten (2019). What Is the Story of Hello Kitty?. New York: Penguin Random House. pp.89–90. ISBN 9781524788391.

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Hello Kitty sold well immediately after her 1975 launch, and Sanrio's sales increased sevenfold. [17] Due to Japan's growing economy, many Japanese children could afford to buy Hello Kitty products. [31] Her popularity also grew with the emergence of kawaii culture, which embraces cuteness. [16] Three Hello Kitty anime films were released in Japan. Hello Kitty: Cinderella released in 1989, Hello Kitty no Oyayubi Hime released in 1990, and Hello Kitty no Mahō no Mori no Ohime-sama released in 1991. [71] Hello Kitty Fun is another 2D flash animated web series of shorts also exclusive from Hello Kitty's Latin YouTube channels. The series was created as a replacement for The World of Hello Kitty, however different from the previous one this series uses a hand-drawn art style, and it has no dialogue. No other character (besides Hello Kitty) appears in this series. The series is a production made between Sanrio and the Brazilian animation studio Split Studio. Hello Kitty cafés have opened around the world, including in Seoul and other locations in South Korea; [88] Bangkok, Thailand; [89] Adelaide, Australia; [90] Irvine, California; [91] the Santa Anita Mall in California, [92] and the Park MGM in Las Vegas, Nevada.