Alterna My Hair My Canvas Me Time Everyday Shampoo

Product Information

Moringa Seed Oil: is commonly used to remove pollutants and counteract free radical damage caused by pollution. It’s also known to have a high concentration of Vitamins A and C for excellent nourishing, reparative, protection, and recovery properties. In 2020, Alterna launched My Hair. My Canvas. — a new product line inspired by the notions of self-care and self-kindness in everyday creative expression. Alterna, a visionary creator of luxury haircare products formulated without harsh chemicals and additives, announces the launch of it’s Texture & Curls collection from My Hair. My Canvas., Alterna’s 100% vegan line celebrating self-care and self-expression. The high-performance, silicone-free collection offers 5 formulas designed to celebrate natural textures and curl types.

Shea Butter: is widely known as a pure, pristine natural and healthy moisturiser for softer and more beautiful hair. It’s also known to help prevent water loss and even breakage.

Training

A vegan and silicone-free masque that nourishes and textures, reduces frizz, and enhances waves, curls, and coils with long-lasting bounce and shine. Building upon the belief that haircare is self-care, My Hair. My Canvas.,from industry leader Alterna, has been created to empower the millennial woman to define beauty on her own terms. This versatile and indulgently playful range offers her the care and styling products she needs to prime her “canvas”, create her looks and extend her styles. A majority of women worldwide have wavy, curly, or coily hair and prefer products designed specifically for their texture. At Alterna, we understand that every curl is unique and that wash days can be laborious for the curls crowd. This collection simplifies the curly haircare routine, as our multi-benefit formulas cater to all curls, reduce the number of products needed – and still achieve amazing results.

With a huge number of benefits of using the Alterna 'My Hair. My Canvas' range, these products are selling fast! So, if you’re looking for products that cleanse and refresh your hair, look no further than the selection available from Alterna today. Kakadu Plum Extract: is known to add moisture and hydration and maintain a level of collagen and elastin that is essential for healthy, lustrous hair. It’s reputable for containing the world’s highest concentration of Vitamin C of any known plant. It’s full of antioxidants, antifungal, antiviral, and has anti-inflammatory properties. One of our proudest achievements is the sustainable approach we’ve successfully applied to sourcing our Alterna Vegan Botanical Caviar. The caviar is manufactured using Eco-Sound® technology, which has a minimal impact on the environment and low CO2 emissions.Banana Flower: sustainably and ethically sourced, it is known to improve moisture and nourish hair with it’s regenerating properties. Our partners in Mayotte recycle the male flowers that would’ve been discarded and gone to waste, while providing farmers with more income and helping the local economy. Finally, we’ve just achieved another significant milestone — My Hair. My Canvas. is now officially certified by PETA to be cruelty free, as none of our products are animal-tested.

Fair Trade Coconut Oil: known to keep the cuticle conditioned and smoothed down. Its rich texture is commonly used to help keep frizz at bay by absorbing slowly into the hair while water is evaporating out of damp strands. Our Coconut Oil is Fair Trade USA certified. With a selection of products available, you can achieve a playful and versatile look to help you empower self-expression, whilst also giving your hair a much needed health boost. The clean vegan formula used in all of the products in this range are made with vegan botanical caviar, giving your hair a genuine boost from natural products. A vegan and silicone-free cleanser that gently cleanses, improves curl texture and formation, maintains curl pattern, and reduces frizz. Now with the officially PETA-approved Alterna Haircare Cruelty Free line of products, we’re leading the way in the haircare industry to show that even the highest-performing haircare products don’t need to be tested on animals.

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Our innovative curls line is made with new hardworking ingredients that are gentle on very strand, like our Fair-Trade Cocoa Butter, Shea Butter, Kakadu Plum Extract, Moringa Seed Oil, and sustainability sourced Banana Flower, and each formula features My Hair. My Canvas’s signature sustainably sourced Vegan Botanical Caviar and Fair-Trade Coconut Oil. From the non-greasy and lightweight My Way Curl Defining Gel to the moisturising More Butter Masque, the line is full of unique textures – and free of harsh chemicals like silicones, parabens and SLS /SLES sulphates**. As with all My Hair. My Canvas products, our curls line proudly features vegan formulas and is PETA- certified cruelty-free. Each product in the Texture & Curls collection is designed to help hair look and feel healthy and strong to make it easy for anyone with curls to celebrate their style.

I’ve always been quite intrigued by the Alterna hair care brand, as I really like their process regarding how they formulate their products; they take a skincare-like approach and include ingredients that have proven results within the skincare arena (such as Caviar) and consequently, you have products such as the Exfoliating Cleanser the Moisture CC Cream. I realise this all could be clever marketing, but their range is vast (47 products in Feelunique) and they do a lot of things that pique my interest, so I was keen to give their newest launch the Alterna My Hair, My Canvas range a go. All the ingredients used to make the 'My Hair. My Canvas' range are sustainably sourced with no added parabens, SLS, synthetic colours or formaldehydes, meaning you can treat yourself whilst also using responsibly created products. Combine Products from the Range for a 'Next Level' Look

Fall in love with wash day

our curly-haired team members and Alterna stylists. They worked with the product development team to test and Boost hydration and care for your textures and curls with the Begin Again Curl Conditioner or More Butter Masque, lengthen curls with initial use with the Loosen Up Curl Elongator, or fight frizz with the Begin Again Curl Cleanser and My Way Curl Defining Gel. All products are designed to leave you with amazing results. Fair Trade Cocoa Butter: traditionally used to nourish, strengthen, moisturise, and soften hair. Our Cocoa Butter is Fair Trade USA certified. lengthen curls with initial use with our Loosen Up Curl Elongator, or fight frizz with our Begin Again Curl Cleanser