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We needed to adapt to the situation, and pivot by selling more online. Instead of us expecting the customers to walk into our stores, we need to do everything possible to bring the product directly to the customer in the comforts of their home,” Daez said. They did so by increasing the inventory and product selection in their e-commerce channels.
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Secondly, use your current clients to spread the word about you. You might be too busy to do marketing, but that doesn’t mean your clients are. Think about what you can be doing to help ensure that your clients are sharing with others (in-person and online) that they are working with you and the great results they are getting. Due to the move to remote learning during the pandemic, that greatly affected the traffic from students visiting the store. We only announced recently that it would close for good since our lease contract expires at the end of this month,” Daez said. Apparently, it was already temporarily closed since August 2021. At that time, our main goal was to keep the company going and to make sure there would be no employee retrenchment. We were fortunate that we already had our online store pre-pandemic so we just diverted our focus to grow our e-commerce to sustain the business,” Daez said.
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Our physical stores had been our focus and main source of income. Closing the stores temporarily would mean a stop in operations for all of our branches, no income coming in to the business, and everyone being worried about their jobs,” Daez said. But sadly, it had to be done. ‘The End’ for certain branches Some business owners have told me one of the reasons they don’t market when they are fully booked is because they worry that if people can’t work with them straight away then they might lose the potential client. Yes, you might lose a few people, but unless your business caters for something very time-sensitive then people may be prepared to wait. In those situations, you can take advantage of a waitlist. Talk about the work you are currently doing with clients and how you are fully booked, but that people can sign up to your waitlist to be the first to hear when you have spaces available. But, in a way, it was heartbreak for a bigger cause – it was no longer sustainable and practical for the whole business to keep all branches open, as much as they wanted to. The Torre Lorenzo branch, for example, was located along Taft Avenue and across De La Salle University, and was hugely “dependent on the patronage of the student population.”
Fully booked definition and meaning | Collins English Dictionary Fully booked definition and meaning | Collins English Dictionary
MANILA, Philippines – When Fully Booked suddenly announced that they would be closing down three of their Metro Manila branches for good, bookworms and loyal patrons around the city were crushed. As if the pandemic wasn’t harsh enough, now their favorite community bookstores had to go, too? Seeing your favorite branch close down almost felt like having to say goodbye to a best friend, sans any closure. Daez understood how much their physical presence meant to patrons, especially to those “who have already established a close connection with their favorite branches and customer service staff.”But because of this focus, other aspects of the businesses had to suffer – Daez said that one of the initial challenges they had was temporarily closing down “non-essential” physical stores. These decisions, albeit difficult, were vital in keeping the brand as a whole alive.
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If you want to stay fully booked it is key that you find a way to keep on marketing your business and hopefully by using the above suggestion, you’ll get clear on your minimal marketing activity and find a way to ensure it happens.
Firstly, you can ask for referrals. This is particularly effective when you are coming to the end of working with someone. Tell them that since your working relationship is coming to an end, you’ll have space for a new client and is there anyone they think would benefit from working with you. They nurtured a relationship with these stores, so it’s only natural to feel some sadness over the news,” he said. Outsourcing can feel like a big step for many business owners and whilst it will free up time eventually you will need time to find the right person and to manage a successful onboarding process. I create personalised marketing strategies to ensure that business owners have a strategy that is manageable based on a business’ resources (time and money), as well as ensure the strategy is moving the business from its current position to its future goals. The mission of Fully Booked is simple: to create a haven for discovery and connection that inspires people to shape their own stories and become better versions of themselves. The vision of Fully Booked is simpler: to be the best bookstore possible in terms of selection, ambiance, and customer experience.
Fully Booked Sign - Etsy Fully Booked Sign - Etsy
If anyone said that books weren’t essential, a lot of us would violently beg to differ, including Fully Booked. Daez said that one of the biggest challenges of being in retail as a bookstore is being tagged as a “non-essential” business in the pandemic. That, plus the constant and sudden changes in restrictions. If you have decided to not outsource your marketing, you need to decide what are your minimal marketing and how long does that take. Growing an e-commerce business is different from growing retail stores in terms of operations, marketing, and other aspects. Kudos to the employees for being able to adapt to these changes. Two years later,FullyBookedis still here: committed to the country’s growing community of readers,” Daez added, reiterating that e-commerce will continue to be the key growth area for the brand moving forward. Becoming fully booked is a great achievement, but don’t be fooled into thinking that once you’ve hit that level that you can stop marketing your business and still have a fully booked business.
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Patrons were at an emotional loss – a favorite safe place, hangout spot, and reliable refuge they used to frequent pre-pandemic would no longer be waiting for them after.
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